Saturday, February 13, 2010

Proton Hybrid

Proton will give all its got to make an impact in this year's Geneva Auto Show (March 2-14). What better way to make an impact than to revolutionize and venture into new territory.

Appointing Italdesign, a world-renowned Italian automotive design firm to give shape to this hybrid concept shows how serious Proton's intentions are to get into the hybrid market with a unique, purposeful and efficient city transporter. This car is shorter than a Savvy, and slightly taller. The concept brief is a supermini that seats four, with legroom similar to that of a saloon. Comfortable city driving for the typical family.

This is the shape of Italdesign's interpretation of a modern Hybrid Proton;
They've done a good job of defining and preserving Proton's current design language, especially with the front of the car. Also, you can't help but sense a hint of Alfa Romeo's agressive front styling, since this concept is from the hands of the people behind the Alfas of past and present. The window line is also uniquely Italian, the way it slopes down towards the ground. Try observing a Lamborghini Diablo's window line... Exciting stuff.

Production version is said to closely resemble the concept. Well, if the concept is revolutionary, then there's no point of creating a production version that dosen't resemble the concept.

To be launched at Geneva next month by none other than Tun Dr. Mahathir. Wait for it.

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