Realizing the EMAS Dream

The Proton EMAS (short for Eco Mobility Advance Solution) is perhaps the most successful concept car that Proton has ever presented to the automotive world. Working in collaboration with Italdesign Giugiaro (which is now owned by Volkswagen through Lamborghini), the EMAS is a logical proposal to a small family city car, with decent legroom and luggage space, ultra-compact size despite its usability, maximum green credibilities and efficiency with its Lotus Range Extender hybrid system, and not to mention its stunning and fresh design (for a Proton, at least...What more could you expect from ID?), surely to be well received by the Malaysian public, credit due to Proton Design and Italdesign.


The EMAS is a quantum leap waiting to be taken by Proton. This post was written in a bid to help us Malaysians keep the EMAS dream fresh in our minds; to hold in our hearts what is achievable, if we strive for the impossible, because we know deep down that, nothing is impossible. Call me patriotic, but actually, I'm just enthusiastic about Proton's future.

Concept cars are created as a marketing boost for the brand image, to showcase the latest advancements in the brand's engineering and technology, to preview future plans, designs, and directions, and most importantly, to keep the public dreaming and glued to their seats. The EMAS ticks all the boxes of these aspects, scores high in every aspect, and can be truly considered a great concept car.

EMAS links; http://azlano.wordpress.com/2010/03/04/proton-emas-in-geneva-motor-show-2010/

paultan.org/2010/03/02/proton-emas-concepts-over-50-live-images/

paultan.org/2010/03/03/how-does-the-proton-emas-hybrid-system-work/

paultan.org/2010/03/02/proton-emas-concept-video-presentation/

paultan.org/.../proton-showcases-the-emas-emas-country-and-emas3-trio-of-concepts-at-geneva-2010/